The mother of all New Right techniques is that of the red pill, or variants thereof like “red-pilling” or “becoming red-pilled.” The term comes directly from the film The Matrix. In the movie, everything that the vast majority of mankind sees is actually a lie, a false reality constructed for their benefit and comfort by a secret ruling cabal. Morpheus... offers Neo... a choice of two pills. “You take the blue pill,” he explains, “the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”

The film’s concept is virtually identical to how red-pilling is evoked in New Right and broader Internet circles. Namely, demonstrating to someone that what is presented as fact by the corporate press and entertainment industries is only (at best) a shadow of what is real, that this supposed reality is in fact a carefully constructed narrative intentionally designed to keep some very unpleasant people in power and to keep everyone else tame and submissive.

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Beyond based and cringe:

Right-wing vocabulary in the 21st century

I am a descriptive linguist who is not (a) progressive.