Announcing Speedrunning the Idea Maze

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Experience 10 multi-year journeys to product market fit … in four weeks.

Launching a new product? Starting a new company?

You're probably quietly terrified ... and that’s ok.

For most people, launching a new product is the scariest thing they’ll do.

It doesn’t matter if you’re a founder, launching your first startup, or a product manager, launching a new initiative for your company. As you build your thing, you begin to wonder:

• What if people don’t buy it?
• What if it doesn’t amount to much?
• What if I get career blowback on this?
• I’ve already spent so much time, what if it doesn’t work out?

This is normal. Creating and launching a brand new product is the closest thing to pure uncertainty that most folks will face.

And! If you’re like most folks, you’d reach for books and frameworks that TELL YOU HOW TO BE SUCCESSFUL — with the implication that you can increase the odds of your success.

And maybe they will!

But the odds are actually pretty good that they’re not going to