Michael Honig and the Uneasy State of Wine: Lessons from 2025

• Posted January 16, 2026

The wine industry entered 2026 with a mix of apprehension and cautious optimism. Sales across many key markets remain uneven, and as Michael Honig of Honig Vineyard & Winery recently noted in a message to industry peers, “the wine business did not improve in 2025.” His observation echoes what many of us have seen over the past year — a sector defined by disparity, resilience, and an urgent need to reconnect with consumers.

A few weeks ago, Honig reached out to wine writers across the country to ask for their candid perspectives on the challenges facing the industry. The responses he received reflect the complexity of today’s market but also point toward potential strategies for revitalization.​

I had a chance to see some of the key input that Michael received:

• Reduced Socialization: Wine has always been a social beverage, dependent on connection, conversation, and community. As several respondents noted, consumption declines when people gather less often in person. The post-pandemic lifestyle — a blend of remote work, digital interaction, and decreased dining out — has diluted traditional occasions for wine.
• The Price Problem: Many writers echoed concern