Interest check: electronics education

◀ Prev | 2026-01-02, access: Public

electronics meta In 2026 I'm shifting the focus of my business away from Eurorack synthesizer modules. During 2025 I basically had the level of sales per month that I would need to have per day in order to survive. That's not sustainable and it's not something that I can fix with one new product or one new ad campaign. It's time to be in a different business.

The one thing I consistently hear from my synthesizer customers is that they value my "educational" content, such as the postings I make on my synth-related Web log and even the technical descriptions included in the manuals of my products. It's great to be doing something people like; but not so great when I can't successfully turn that appreciation into sales of my products. If I am to survive, I need to get a closer alignment between what my customers value and what they pay for.

So, one idea I'm exploring as a new direction for 2026 as I phase out sales of synthesizer modules, is making some educational videos about electronics and posting them here. To date Matthew Explains has been mostly about machine learning and AI, and it's clear there is