HTTP POST for Seamless Lead Delivery

HTTP POST is the most widely used and recommended method for sending lead data to an endpoint. It places information in the request body rather than in the URL. POST is an HTTP method used to send data to a server so the server can create or process a new record. POST is an HTTP method used to send data to a server so the server can create or process a new record. This helps protect personal data from appearing in logs or browser history and supports structured JSON or XML payloads. When delivered over HTTPS, POST provides an encrypted and reliable method for transferring leads in real time.

What HTTP POST Does for Lead Delivery

POST sends lead data in the request body, which is the part of an HTTP request used to submit information to a server. This structure works well for lead delivery because it supports complete payloads, including contact details, consent records, and attribution fields. When sent via HTTPS, the request body is encrypted and kept out of URLs, referrer headers, and most standard access logs, which reduces the chance of exposing personal information.

In our experience working with lead-delivery pipelines, POST is effective because it supports immediate acknowledgements,