It does feel odd that a company whose core belief is that the best results come from controlling both the software and hardware design is pushing the ‘full-ui-takeover” model for CarPlay.3

As a Car Manufacturer, I Want Apple to take over all the screens in my car and own the digital user experience, So That... what? So That people will choose to buy my car over other manufacturers’ cars? So That I can concentrate on the car-ness of the car? As a Car Buyer, I Want to buy a Car with CarPlay in it So That I can have a car experience that doesn’t suck?

s18e08: I Don’t Know, A Skateboard Or Something

0.0 Context Setting

Monday, 29 April 2024 in Portland, Oregon, where it has gone cold and rainy again.

0.1 Events: Hallway Track, and Pulling the Cord

Hallway Track is still on hiatus.

Pulling the Cord, my plain-speaking guide to stopping traditional technology procurement is gearing up for its first non-test session, likely in May.

Next, on Very Little Gravitas, my general-purpose consulting vehicle: my calendar is opening up for late-June/early July, so get in touch if you have a problem you’d be exceedingly excited to have solved and off your plate. Here’s what I do.

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