Announcing Cohort Two of Speedrunning the Idea Maze

Announcing a second cohort of Speedrunning the Idea Maze. Experience 10 multi-year journeys to product market fit … in four weeks.

In July last year we launched our very first live course, titled Speedrunning the Idea Maze. It was open to 30 participants, and sold out within the first 18 hours. At the time, the course was somewhat experimental, since it was the first time we tested the Calibration Case Method in a course format.

I’m pleased to announce that the second cohort of Speedrunning the Idea Maze is now available. Full details follow.

Launching a new product? Starting a new company?

You're probably quietly terrified ... and that’s ok.

For most people, launching a new product is the scariest thing they’ll do.

It doesn’t matter if you’re a founder, launching your first startup, or a product manager, launching a new initiative for your company. As you build your thing, you begin to wonder:

• What if people don’t buy it?
• What if it doesn’t amount to much?
• What if I get career blowback on this?
• I’ve already spent so much time, what if it doesn’t work out?

This is normal. Creating and launching a brand