Meet the New Zero Plus

You know fasting works. It’s simple, it’s effective, and it has the science to back it up. But when it comes to the fueling part of the equation, that’s where things start to feel complicated.

We’ve heard this feedback for years: “I’m nailing fasting. It’s the eating part I’m struggling with.” In response, we’ve built engineered a suite of powerful new features that will give you confidence as you make the familiar decision: “What should I eat?”

Our goal isn’t to turn you into a macro-counting expert or overwhelm you with nutritional minutiae. Instead, we want to make your routine simple, sustainable, and, most importantly, effective.

That’s why we’ve tailored these tools to help you focus on one transformative nutrient: protein.

When most people think about protein, they picture bodybuilders chugging protein shakes and obsessing over chicken breasts. But protein isn’t just about building muscle; it’s an essential component of every single cell in your body. From circulating oxygen in your blood to supporting immune function, growing your hair, or even producing hormones, protein is involved in virtually every biological process that keeps you alive and thriving.

Despite its importance,