The Lifestyle Renter: A Growing Opportunity for Strategic Investment in High-Quality Apartment Communities

The US multifamily market presents compelling investment opportunities with stability and proven resiliency. While rent growth has moderated within some markets and subsectors, a long-term, generational shift is underway, driving demand for high-quality rental housing and revealing an opportunity for outsized growth in this segment.

Financial headwinds for individual home buyers have sharply worsened in recent years, and younger generations have adapted their spending and saving habits to cope with these challenges. These shifts have bolstered an increase in a specific renter cohort coming to be known as “lifestyle renters.”

While lifestyle renters can afford premium rents, the cost of homeownership in their desired neighborhoods remains either out of reach or misaligned with their priorities. With soaring housing prices and prolonged, elevated mortgage rates, well-amenitized apartment communities present an attractive alternative for these renters, who seek a comfortable and convenient lifestyle. Investing in apartment communities that cater to this strengthening and expanding demographic presents an opportunity for stable, outsized growth.

Thetailwind to high-quality, well-located